Pretext “officially” started on 1 January 1994, yet we had been involved in the publishing and technology world for at least a decade before that.
We are from an age of IBM typewriters and golf-ball composers, from an age where stripping up long galleys of print and using light tables and 1mm grid sheets for lining up was the order of the day. In computer technology, we were there at the beginning of personal computers. An early claim to fame was programming the orchestral parts of a Bach suite (on an Apple II computer!) to accompany a student soloist from the University of Cape Town. Yes, getting a computer in 1980 to play music!
We are, and have always been, a family run operation. What this means is that there, inevitably, is always a pet or two in the office with us (sometimes trying to offer assistance!), and the atmosphere is generally a little less than seriously formal. Which also means you'll always be able to get one of the bosses on the phone, because we actually don't mind talking to people. We find our clients like it this way. Maybe that's the reason they invariably come back for many social visits after their project has been completed.
We're a friendly, knowledgeable bunch – small enough to always be personal, yet big enough to deliver! Ask anyone who has dealt with us.